Fashion Vs Fakes – Spotting and Avoiding Counterfeit Clothing

There’s a very strange disparity going on in the world of fashion right now.  While more people than ever before are taking an active stand against counterfeit clothing and refusing to compromise on quality, the fake fashion industry has never been bigger. So much so that when looking where to find the latest fashion clothes online, it isn’t unusual to be returned with literally thousands of results that direct to stores selling counterfeits.

The problem being that while buying counterfeit clothing may seem like a victimless crime on the surface, it is in fact anything but. From the kind of slave labour used to manufacture such clothing to the way in which it harms the actual designers and manufacturers behind the real thing, supporting the counterfeit clothing industry in any way really isn’t the right thing to do.

On the plus side, it is in fact relatively easy to spot and avoid counterfeit clothing by taking a proactive approach to the subject. Simply bear in mind the following 10 tips from the experts and chances are you will never find yourself lumbered with the kind of garment you really should feel ashamed to wear:

  1. The first and most important rule in the book is also the easiest to live by. If what you are considering buying appears too good to be true, you can pretty much bet your bottom dollar it is exactly that! While it’s not to say that incredible bargains do not come around from time to time, there is a difference between a bargain and something that is clearly not all it appears to be.
  2. Next up, it is largely unheard of to come across any online seller these days for which there is absolutely no feedback whatsoever. Quite to the contrary in fact, entering the name of any seller you come across into a search engine is more often than not to find out all you need to know about their reputation. Find out the experiences others have had and avoid making any mistakes in the process.
  3. Something else to bear in mind is that in quite a lot of instances, counterfeits items do not even exist as originals. Which means that when you come across that designer handbag for an incredibly low price, you may want to first check whether or not it actually exists from the genuine manufacturer itself.
  4. Always be sure to compare and contrast the details of whatever it is you intend to buy with the genuine article from a licenced seller. From logos to colours to stitching to labels and each and every other detail across the board, arm yourself with images of an original and get to work comparing them.
  5. Speaking of labels, one tell-tale sign that an item is counterfeit is when despite featuring what appeared to be genuine tags and labels, they have not been sewn in perfectly straight. If there is anything that looks even slightly out of balance, it is extremely unlikely that it is an original.
  6. You may also find that when inspecting the labels up close that there are the kinds of spelling mistakes or and grammatical errors that would never be present with an original. Read everything including the garment care instructions and note any mistakes or oversights.
  7. While it may be difficult to carry out such a check before actually having the garment in your hands, things like quality of stitching and finishing in general should be taken into account. When it comes to high quality designer garments, chances are you will not find evidence of shoddy workmanship or imperfect finishing touches.
  8. If you cannot work out if the item that you are looking at is authentic, try taking a look at the other items for sale via the same online retailer. The reason being that if you come across even one item of any kind that is clearly counterfeit, this tells you all you need to know about the seller and the quality of the items for sale.
  9. In some instances, these kinds of retailers will deliberately avoid using words like ‘authentic’ and ‘genuine’, instead repeatedly touting the designer’s name and the specific garment or item. If it doesn’t say it is an authentic item, chances are it isn’t.
  10. Last but not least, there isn’t a reputable clothing retailer in business these days that would even consider selling high-end designer merchandise without backing each and every sale with a full guarantee. Which in turn means that when you come across a seller that does not offer any kinds of guarantees, you can pretty much rest assured that it is a seller you would be wise to avoid.